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RSPCA Urges Us to Create an Animal-Friendly World

Posted on Little Black Book Online. Click here for original article.

Arthur London and Royle Productions launch the charity’s largest ever integrated brand campaign

The UK’s leading animal welfare charity, RSPCA, launches its largest ever integrated brand campaign, “It Takes Us All To Care”, that highlights the work the charity does across the UK to help create a world that’s kinder to animals.

Devised by creative agency Arthur London, produced by Royle Productions, and directed by Michelle Coomber, this beautifully shot 60-second film set to a rousing poetic script, depicts numerous vignettes to show the breadth of work that RSPCA does and the diversity of the animals, large and small, that they care for.

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Sarah Marcon, Head of Production at Royle Productions, comments: “The focus of this brand campaign was to challenge perceptions of the work that the RSPCA does and to    show the care that the RSPCA delivers both in their own centres and within the wider community.”

Royle Productions once again collaborates with a female director, continuing their on-going commitment to supporting female directing talent.

The campaign goes live on air from 9th April 2018 and will be supported by a 30-second  cut down.